"Natural, Organic products and Alternative therapies have not only created a market worth US$160 billion worldwide, but their benefits have been tremendously recognized in all parts of the world. It is now time for the Middle East region, most importantly the people of UAE to value the importance of living with nature and the benefits reaped while doing so.

 

The beauty and abundant significance of nature have enabled mankind to procure not only consumables directly from the mother’s nest, but also the cures to diseases such as cancer in the most pain free manner.

 

Through this trade show and conference, we seek to enlighten the society with the benefits of natural and traditional products, to assure them a better life and brighter future."

Zayed Complex for Herbal Research & Traditional Medicine, Collaborating Centre for the World Health Organization, UAE